Partner Alliance Distributor Program


Insights | Solutions | Consistency | Trust

Belden customers are building a digital future – and we build the foundation that makes it possible. Together with our partners, we can deliver the infrastructure that makes the digital journey simpler, smarter and secure.


Belden customers are building a digital future – and we build the foundation that makes it possible. Together with our partners, we can deliver the infrastructure that makes the digital journey simpler, smarter and secure.


The Partner Alliance Distributor program is purpose built to prioritize partner success and drive mutual business growth. Whether you’re new to working with Belden or an experienced Belden partner, we’re committed to your success. As a valued partner, we provide you with the support and resources you need to deliver exceptional value to your customers ensuring sustainable and prolonged growth.

Access exclusive content and tools that empowers and supports you in driving growth


Why Belden?

We have the industry’s most comprehensive suite of best-in-breed products.
With a global presence, 30+ manufacturing facilities and innovation hubs (CICs) worldwide, we serve customers all over the world while also providing local support.
We are committed to innovation, quality and reliability and will continue to bring you solutions that meet your evolving needs.
We’re moving beyond connectivity, from what we make to what we make possible through a performance-driven portfolio, forward-thinking expertise and purpose-built solutions.
With a 120-year legacy of quality and reliability, Belden is a leading global provider of industrial automation, smart buildings and broadband solutions. Throughout our history, we’ve been part of every technological innovation that helps our world communicate and connect.

At Belden, we are strengthening our commitment to our partners by providing a comprehensive Distributor Certification Training program. Our dynamic, intuitive online training modules provide essential knowledge on key technologies, industries and Belden offerings. Using these insights, you can innovate solutions that respond to each client’s unique networking and connectivity requirements and fuel next-level business growth.


Belden partners also have exclusive access to our extensive library of free on-demand trainings and webinars to enhance your technical and sales skills. 


Building Relationships with Belden Partner Benefits

• Discount promotions

• Rebates

• Ship and debit programs, depending on location and brand

• Quality sales enablement tools, training, and resources

• Access to demos, field experts, product roadmaps and other assets 

• Exclusive online certification program for sales professionals and technicians

• Access to Belden’s library of on-demand training & Webinars

• Virtual and in person training

• Intuitive, self-service ordering tools, including electronic data interchange (EDI) and Belden’s proprietary eDesk system

• Access to sales enablement, marketing resources, and training through our dedicated partner portal

• Access to select Belden-created marketing materials

• Support for approved joint marketing efforts

• Marketing development funding depending on tier

• Decades of experience using a channel-centric model

• Belden Partner Council to gather partner and customer feedback

• Belden Distributor Value Awards 



A Focus on Solutions

Join us on our solutions journey where you can play a role in every stage of our solutions delivery process:


Elevate your Solutions


Customer need

Understand customers' challenges by focusing on their strategic goals.



Business value

Frame the value of digitization around the customers' strategic goals to build business cases.




Assess the customers' infrastructure and connectivity to identify gaps that need attention.



Solutions design

Craft optimal solutions adapted to specific customer requirements.




Collaborate with Belden to deploy solutions for your customers.



Through a joint solutions approach, we can unlock incremental win-win customer opportunities and collaborative customer relationships. 




Strategic partner, not a transactional supplier. Shape the agenda and define the opportunity for the customer.



High-value relationships with decision makers. Become the first call for customer needs with ready access to key decision makers.




Larger sales opportunities. Access larger projects, not just component purchases, and create opportunities for repeat sales.




Broader basket offerings. Ability to bundle and sell a wider range of products and services.




Unlock high-growth segments of the market. Open projects and verticals that may have been difficult to reach.




Enhance channel collaboration. Joint go-to-market approach with Belden.



*For more information on how you can become a solutions partner, please reach out to your Account Manager. 



Join our Partner Alliance Distributor Program





Experience our Customer Innovation Center

At Belden’s Customer Innovation Centers (CICs), our skilled experts design and develop innovative, custom solutions that solve customers’ unique technical challenges. As a Belden partner, you and your customers can access our CICs for technical consulting, service and support, project management, as well as training and events to help your customers meet their unique business objectives.

Together with Belden CIC experts, you can bring solutions to life for your customers.


Technical workshops

Watch live demonstrations and explore advanced application solutions designed to meet today's network needs.


Proof of Concept  (PoC)

Verify and validate the practical application of the intended solution with specific automation components, including PLCs, HMIs, switches, routers and more.


Validation labs

Compare products, experience design validation and benchmarking activities, multi-vendor solution evaluation and more.


Training for success

Gain essential knowledge & confidence with customized network training and operational insights.


Project support

Focus on delivering business value while our network experts manage implementation, commissioning, go-live and everything in-between.


24/7 tech support

Protect your investment with Belden CIC corrective, preventative and predictive service solutions.


Distributor Awards Recognition

These awards recognize Partner Alliance Distributors that live out one of Belden’s six core values.